Dee Clayton is the owner of multi-award winning Simply Amazing Training and author of Taming Your Public Speaking Monkeys. Dee uses NLP techniques to help individuals and businesses with presentation skills – if you haven’t seen Dee talk about ‘monkeys’ then you should! Read on to hear Dee’s thoughts on NLP and why she set up her own business.
When did you first hear about NLP?
It was about 2006; a friend had been to an NLP life coach and had great results. I was looking for a re-direction in life and decided to go to the same life coach. With just 3 sessions, I had already learnt so much. I thought it was magic – how did she know all this stuff about me so quickly and already I felt amazing.
What prompted you to start learning NLP?
After my coaching, I just wanted to learn more. I read books and then enrolled on my practitioner course. Over the next 3 years, I continued to learn NLP whilst working – my colleagues thought I was mad. Each holiday I took was spent coaching, learning or training. I soon realised that whilst on my Master Practitioner course, that I wanted to use NLP within as my business and set my goal to help other businesses use NLP to achieve their objectives more easily.
I already had n my 20 years in marketing and communication roles, and I began to realise that NLP was something that I could apply to my work, and that every business person could benefit from understanding NLP. 99% of what I now help others with is about presentation skills, but it’s much deeper than that really – it’s about skills in life.
What advantages do you think NLP gives people?
It gives you the edge on a number of levels. Firstly, it helps you to understand people at a deeper level – for example in business, so many people get told “we can’t afford it right now”, when really, deep down, the reason could be more like, “I can’t justify it”, or “I can’t see the value”, or “I’m not in control of the budget”. It helps you uncover the real issue.
It also allows you to be aware of and overcome fear. NLP helps people to understand that fear is normal, but you don’t have to keep it. It gives others the belief that they can overcome fear by learning NLP techniques – I call it getting rid of peoples ‘public speaking monkeys’!
How best would you describe NLP to others?
As the Marketing director for ANLP, this is one of the hardest questions we get asked and are always on the look out for easy answers! For me, it’s a “technique that enables you to use your brain in a more helpful way for yourself, and those around you”. I feel the name NLP doesn’t do it justice.
Why do you think NLP helps people with public speaking?
It helps get rid of fear or concerns that people have about public speaking, but it’s more than this. Once over the fear – they then learn the skill sets on how to present well, they learn how to build rapport with the audience, use effective language, use the right body language, read the audience, and structure the presentation. All of these skills can be used in everyday life too not just in presenting.
What challenges have you faced and how has NLP helped?
Anyone who sets up their own business has concerns – including myself; but you have to remain positive and believe in yourself and your service. I think NLP helps you through the times when others may give up. It makes you realise what your values are and gives you a helpful attitude to enable you to overcome challenges. It keeps you on the “upward spiral” as i call it in my book.
I was also challenged emotionally when someone very close to me was in a coma. I know that NLP helped me manage my emotions and was I was therefore stronger in helping others, I know that pre-NLP, it would have been different.
How much do you use NLP in day to day life?
All the time. NLP has become ‘me’ – but it shouldn’t feel awkward or unnatural – that it isn’t right. NLP should always feel ‘right’ and sit properly with you. Even if you’re scared, or outside your comfort zone you should know if it’s going in the right direction.
Do you have any books that you recommend other business owners read? and why?
Other than “Taming Your Public Speaking Monkeys by Dee Clayton?!” I love Success Magazine – Darren Hardy. I actually listen to loads of books rather than read them.
The Compound Effect (by Daren Hardy) and The Slight Edge (by Jeff Olson) have a similar theme. If you keep going in tiny steps there’s an amazing result. You may not see results in a week, 1 year, 3 years or 10 years, but suddenly, you’ll see huge success!
Go for no. I’ve recently read this and if you bear with the Americanisms, it’s fantastic. All about overcoming the word “No”. Most people won’t make a phone call because they’re scared of the word no and rejection. This really re-frames the word No and is essential for anyone – especially those running their own business.
What advice would you give others that are thinking of learning NLP?
I believe you will get your investment back in terms of not just money or pay rises etc, but quality of life and new learning’s. If you put 100% in you will always get a return on investment. The return often doesn’t come back in a way you expect it though – it might mean meeting new colleagues, or life changing experiences.
If you could have a 1-2-1 meeting with a celebrity/icon – who would it be and why?
Richard Branson – I think he’s a rebellious entrepreneur with interesting values. I’d like to model some of his traits. He must have a brain the size of the planet!
If you didn’t do your current job – what would you most like to do?
I’m doing what I most love to do. When my company is more developed, I’d like to be able to give back and help younger children – it’s important they know that they can overcome fears. Once they learn how to tame their monkeys at an early age there really are no limits on what they can achieve.
Want to know more about NLP? Join us at an EDGE NLP Taster Day – it’s a great way to kick-start your learning and an inspirational 4 hours of your life! For the forthcoming dates, Click Here.